Business Card

The business card I have designed is created with the intention of marketing myself to potential girlfriends. The overall tone of the card is meant to be playful but with a hint of seriousness. The message that I wanted to convey in the card was that I can be serious when needed but I also like to have fun. The color scheme is subtle; I didn’t want to be too flamboyant with my colors but I also did not want to be too masculine. The contrast of the black and white background allows the picture of me to pop out. With these things in mind I hoped to create a brand that allows the woman to initially take me seriously so that she will continue to read further and find out more about who I am. I debated putting a funny picture of me instead of the semi-professional one that is currently on the card; but I ultimately decided that such a picture may deter some women from being interested.

The first thing that I wanted to emphasize when creating the card was my name. Remembering someone’s name is one of the most powerful things you can do to show interest and I felt as though my name would take precedent over the school I went to or the company I worked for. The first thing that you do when meeting someone is learning their name. It is too important not to be the largest text on the card. Directly below that is the school that I attend. Although most of my potential candidates will inevitably go to this school, it shows that I take my education seriously and that in the future I can provide security financially with the degree I’ll be earning.

Moving on to the lower text you may thing that what I have written is slightly odd. This was done intentionally and although I did not lie I embellished a bit. This is not to say I am intentionally deceiving anyone who looks at my card but I am strategically creating a profile to set myself apart from other men. The first line is meant to show that I am spontaneous as well as describe one of my interests. I picked the outdoors because not only do I actually enjoy being outside; but this activity encompasses so much that any girl who read that would feel as though we had something in common; thus creating the initial connection. The “a girl who isn’t afraid of a little adventure” is meant not only to show that I like to be spontaneous but it also challenges the girl to get to know me better. This subtle challenge allows the girl to prove to me that she can be spontaneous as well.

The next line describing my interests is in no way my top three favorite things to do. In fact, I can’t even remember the last time I went to a drive-in movie. The line is just another way of creating a common bond between the girl and me. It is also meant for me to also weed out girls that I may not be interested in. I do love late nights as well as animals and I would really like to meet a girl that enjoyed those things as well (albeit these interests are pretty common). Yet the last interest is meant to differentiate myself from other guys. It shows that I’m a little weird and comfortable with it (which oddly enough girls like). This creates a feeling of security for the girl knowing that if I am comfortable with myself, she can then be herself around me and not feel judged.

The quote at the end of the card is meant to express that I understand the bigger picture in life and am not afraid to laugh at myself from time to time. Once again this creates feelings of assurance in the girl which leads to a stronger attraction.

My phone number and Facebook page are included for obvious reasons. If the girl is interested enough she can find out more about me though my Facebook page. The social media has become a very important aspect in the social world because you can always see what people are up to. One can then make inferences about whether or not that person would be someone you would enjoy hanging out with.